Pioneering in the use of high resolution imagery in ceramic
tile, Imagine Tile sets itself apart from other tile manufacturers. Known for
their unique patented glazing process that literally fuses the glaze and tile
together, the design or
high-resolution image becomes a permanent part of the commercially-rated tile. Their tiles are highly durable, contain no VOC’s, easy to clean and LEED certified. Check out D'Espresso - where images of books are used in an innovative way to turn a coffee shop on its side...Yup, those are Imagine Tiles....Love the forward thinking!
D'Espresso, NYC
Designer: Nemaworkshop
Erin Adams, today’s foremost mosaic tile designers heard about Imagine Tile’s custom
capabilities through a mutual acquaintance and was interested in partnering
with a manufacturer that could bring her vision to life for a new ceramic tile
collection. Owner Christian McAuley of Imagine Tile adds, “We met, discussed
ideas, and the Slant Stitch collection was born!
I really love the collections graphic look and great structural simplicity! The 12" tiles come in four snazzy colors - lime, coral, gray and teal giving that pop with bold color. I asked Mr. McAuley, owner of Imagine Tile to take me
behind the scenes of their collaborative creative process for the new
Slant Stitch collection with Erin Adams. He adds, “we enjoy collaborating with designers on a
variety of restaurant, retail, hospitality, and residential projects, on both
stock and custom orders. We really looked to
Erin Adams to lead the design and creative process, as she has extensive
experience in designing for brands such as New Ravenna, Ann Sacks, Country
Floors, Versace, and Donna Karan. The end result is a series of compelling
tones, composed of two patterns and four colorways including lime, coral, grey,
and teal. We decided to offer the line in a stock size of twelve-inch by
twelve-inch ceramic tiles, but customers can also place custom orders for
various sizes as well. Our favorite thing about the design is the subtle
pattern and refreshing color options that keep it light overall.”
I'm so happy to share an interview with Erin Adam's today ......
YOUR SIGNATURE STYLE
I like to say as of late “quirky chic”
Stitch Slant CORAL
DESIGN PHILOSOPHY
Keep it simple and fresh. I also like to mix the
old with the new. I like color but I usually use color as accents and a mix of
color. I am obsessed
with repeated patterns and I like to push boundaries with materials where they
have not been before. I also tend to view mosaics and patterns as contained
chaos. When I am designing a new collection I see how that material has been
used before and I set upon how to push it to an entirely new level. I do not
look at tile for inspiration but fabric and other forms.
Stitch Slant Collection
CORAL|GREY
LIME|TEAL
BIGGEST
DESIGN IMPACT
My biggest design impact so far was
revolutionizing the stained glass business and how people have viewed mosaics.
I think the day I first created the first mosaic rug back in 1990 was an eye
opening moment. As of late the past few years it has all been about simplifying
and minimizing; but with a fresh sense of color. For me the biggest design
impact historically was Alexander Girard. His use of color and the mix of
modern with folk art finally allowed me to make sense of my world and
background.
GOALS YOU SET TO BECOME AN EXPERT AT TILE DESIGN
Once again to always set the trends and not
follow the trends, I do not copy tile design nor gather my inspiration from
tile designs.
LESSONS LEARNED ON THE STITCH COLLECTION
I have learned once again sometimes it takes the
public time to catch up to where I want to go design wise. I love the
simplicity and the subtle coloration of the slant stitch. The way I pushed away
from what imagine tile had done was to simplify rather than complicate. Right
now the trend is still very ornate-ish water jet moroccan inspired pattern. I
wanted fresh and clean and subtle.
Slant Stitch LIME
MOST IMPACTFUL SPACE THAT INSPIRES YOU
I would have to say as of late Museum of Modern Art.
Also any third world country market.
BEST DESIGN ADVICE YOU FOLLOW WHEN YOU ARE UNDER THE GUN
Go with my gut and do not follow trends!
