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Showing posts with label behind the scenes. Show all posts
Showing posts with label behind the scenes. Show all posts

Tuesday, July 2, 2013

Behind the Making of DIFFA's Dining by Design 2013 ENTRANCE





Every year at the Architectural Digest show in NYC there is always a magnificent entrance that transports you into the world of DIFFA’s (Design Industries Foundation Fighting AIDS) Dining by Design.  Last year's 2012 intricately cut entrance was designed by Razortooth Design and this past year's phenomenom was created by two talented design studios - Input Creative Studio + Clark Gaynor Interiors. Together they designed a multi-media abstracted mirrored experience. It was powerful....  filled with a matrix of 272 mirrored light bulbs which reflects participants as they enter the DIFFA event. The designers add, "The entrance represents the journey of an AIDS victim; illustrated metaphorically through the " light at the end of the tunnel" that DIFFA's efforts provide."  For me it was not only a portal; but also a place of pause.  As I stood there, I was not only faced with my own image multiplied on the underside of  stimulating tiny balls; but also reflecting on the cause and all those suffering with the AIDS disease. A beautiful and thoughtful provoking design!